Rihanna's "Rude Boy" Music Video Premiere

The world premiere of Rihanna's third single, "Rude Boy," for her album Rated R hit the web a moment ago. Directed by Melina Matsoukas, the video incorporates dance-hall elements to compliment the caribbean theme of the video and tone of the song.

This is by far the most valiant effort brought forth by Rihanna with this album in terms of music videos and shows the West Indian dancing and gyrating in suggestive and provocative moves, which actually enhance the video's fluidity. It has an authentic island feel to it and brings Rihanna close enough to her island roots to evoke 2005 memories when Rihanna was known as "that girl with the Pon-de-whatever song," but still reflects the boldness that this Rated R-era has ushered in. Great video, visually stimulating, aesthetically pleasing, and a definite A- or A in my book.