The dance-hall queen inspired music video features Rihanna sporting different costumes intended to evoke a Caribbean mood and rhythm, which she has described as being "unlike" the other music videos from the Rated R era. This video is described to utilize a lot of color and visual effects, differing from the darker toned music videos that have accompanied the previous two singles.
Fashion-wise, the music video does look like it will be laying the fierceness on extra thick, the aesthetics look amazing, and the long brown hair from the pictures bring back memories of the pre-Good Girl Gone Bad Rihanna, with her heavy Bajan accent and undeniable island appeal.
The video will see its premiere Thursday, February 11th on RihannaVEVO, the YouTube channel for Rihanna music videos. I am quite excited!
Below are more images on the video set.
