Lady Gaga has had quite the good past few weeks. Actually, "good" is an understatement when you've unseated Oprah as the number one celebrity on the Forbes Celebrity Top 100 list, become the first person on Twitter to have 10 million followers, secured deals with Starbucks and Best Buy, and earned another top five song in the US. But if that wasn't enough, this week is sure to bring the quirky pop superstar the ammunition to topple any other music story this week as sales look to be ENORMOUS this week.
According to many insiders, the album is on the verge of selling nearly a million copies its first week IN THE UNITED STATES ALONE! Add to that the other 21 nations in which she is topping the iTunes albums chart, and sales for the album inflate even further. Of course, these sales include some remarkably lucrative sales gimmicks that come with any major album release. If you plan to purchase a cell phone this week, buy from Best Buy and get a FREE copy of Born This Way. A 24-hour first-day promotional campaign to sell the album for 99-cents on Amazon has crashed the site's music page, while Starbucks is working to provide the album free with members of their digital network. Two versions of the album are available on iTunes (at prices of $15.99 and $11.99) and 21,000 copies have been shipped to non-traditional outlets such as CVS.
