Lady Gaga's Born This Way stacked up two million copies of the album in total sales its first week. The amazing sales have to do with a number of factors, including the Amazon deal, her international appeal (particularly in big markets such as the UK and Japan), and a promotional blitz that sent the pop star traversing TV networks and the globe.
Regardless of the promotional campaign, accumulating a superb 2M in sales for one week is something worth applauding. This makes Gaga the fastest selling artist of the year and one of the fast selling artist of the new millenium, not to mention the best aggregate first week sales total since Coldplay's Viva La Vida in 2008.
Though with the good news comes the not-so-great. According to Hits Daily Double, the album will take a serious tumble this week as sales will fall more than 80% from its first week (a margin far larger than normal for second week sales totals). An expected 190k copies will be sold in the US this week, which is impressive (and will secure another week at the top) but far less so considering the monstrous debut on the charts. What do you think about Gaga's album sales?
