Tuesday, May 17, 2011

Pre-Sales Week Estimates for "Born This Way" Look Huge


While Adele has secured seven (and likely an eighth) week at number one, she will be stopped the week of May 23rd as Lady Gaga's Born This Way looks to take the distinction of the best sales week for an album this year. According to early estimates, which take into account a variety of factors (pre-sales, shipments, promotional campaign, etc.), the sophomore LP looks to push 500k-750k copies its first week. Those numbers are not only the best sales of Lady Gaga's career and her first number one album, it is also looks probable that she may double the best sales week of 2011, achieved by Adele with 21. The latter album sold 352,000 copies in February.

While these estimates are reliable, they are still just estimates. Some predictions have even pushed the possible sales total of the first week to nearly a million, but regardless this will be a major success for Gaga and Interscope records.

By the way, listen to the new Lady Gaga song "Marry The Night" below:

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