Wednesday, January 12, 2011

Lady Gaga To Become Highest Grossing Act of 2011



Of course it is too early to tell for sure if this will come to fruition but Forbes is predicting 2011 to be a HUGE year for Lady Gaga. According to the financial magazine, Lady Gaga's earnings which derive from her hit songs, album sales and sold out Monster Ball Tour, totaled $64 million in 2010 and will likely double in 2011.

This surge in earnings are related to an assortment of different revenue sources. Her new album Born This Way, which has a release date of May 23, is expected to bringing in the singer $20-30 million in publishing and performance royalties, a number that might greatly exceed these numbers if sales of her album catapult to even higher than predicted levels.

Lady Gaga's tour is expected to be a major source of revenue for the pop superstar's empire, which alone grosses about $2 million per show. With several more dates throughout the year, the singer is expected to earn another $33 million in the first half of 2011 from the Monster Ball Tour alone, not including additional dates or a brand new tour that is likely in the works. If a new tour begins shortly after the album's release and sells even better than the current 200+ date tour, Gaga might shatter records.



Merchandising is expected bring in the singer another $10-15 million, while new gadgets, endorsement deals, and products, including a recently unveiled line of Polaroid sunglasses, are expected to add millions to her name.

All of these revenue sources, plus a few other deals, are expected bring in $100-130 million (on the low end), which will make Lady Gaga the highest grossing artist in the world in 2011. These earnings would overtake U2, who currently hold the title of the most successful artists of 2010.

What is astounding is Lady Gaga, despite her massive pull and money-making affinity, is relatively new. She only has one LP and one EP under her belt, just recently headlined her first arena tour, and her first single ascended to number one on the Billboard Hot 100 exactly two years ago this week. It appears that the sky is the limit for her and her monsters and a massive congrats is in order.

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